We can not escape advertising. Sometimes they are annoying. Sometimes there is just too much. But if you were to have a choice in what advertising is forthcoming, Would you rather have random ads regarding everything (hence the rare) , or, would you rather have design specific ads that follow what you watch on TV or based on Internet searches or discussions (hence the well done)?
Personally, it creeps the hell out of me when I am targeted specifically to stuff I searched on the Internet. It amazes me that there are what I call "phantom people" that can amazingly dial in on our moves. It's not just the Internet, I get all the cutest commercials that include hockey players/children who play hockey, etc.. Probably because hockey seems to be played on the main tv in our home ALL THE TIME. But my point is..Since we are forced to engage in advertising, would you rather have specific ads geard toward what you are already search or are watching, or would you rather have random advertising an all kinds of different things.